HH Foods
Branding

Humble Homestead Foods is on a mission to change snacking. The name reflects the honest and wholesome values of the brand. The HH Foods’ tagline is “Because snacking is a culinary experience.” The visual brand expresses this message through the use of artistic, colorful elements and the exciting composition. The hand-crafted text resembles the personable approach that goes into making these delicious and healthy products.

​

These creative and chef-driven snacks are made from organic, local ingredients and prove that snacking doesn’t have to be boring and unhealthy. The spontaneity of the ingredient-inspired shapes echoes the invigorating experience that comes while enjoying HH Foods.

​

The branding reflects the sincere attitude and the freshness of HH Foods’ products. The inspiration for HH Foods came from artistic and carefully-crafted culinary plated presentations. Organic, artistic shapes represent the raw, natural beauty that comes from grown foods in nature. The black, line-based house represents “The Homestead” and implies that these snacks can be trusted and feel as though they come from “home”.

The bright, vivid colors represent the enriching, creative flavors and ingredients that are experienced from HH Foods. The use of white space expresses the clean and health-conscious approach in the creation of these snacks. The handwritten script and sans-serif fonts used express the thoughtfulness of the products and the personal touches that go into these snacks showcasing that this is an exciting culinary experience.