Ioki Sake
Branding
Ioki Sake is a fictional sake brand that targets urban club-culture adults in their early twenties and thirties who are interested in experimenting with unusual alcohols. The goal was to create a label and box packaging for a specialty Nigori sake that gives consumers a familiarity with the Japanese culture sake originated in while also invoking a feeling of newness. The transparency of the glass container was used as a design element. The labels and illustrations were designed to be a modern, minimalist take on traditional sake packaging.