Ladue Education Foundation
Branding
(LEF) Ladue Education Foundation brings educational opportunities to the students and staff of the Ladue School District. An impactful brand was created to reflect LEF's remarkable dedication to the success of the district and their innovative approach to philanthropy. The Ladue Education Foundation tagline is “Above and Beyond for All Students.” The visual brand expresses this message of transformation and opportunity with the symbolism of a butterfly breaking through implied bracket lines.

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The brackets are a container for the Ladue Education Foundation logotype which conveys LEF’s role as a support system for the staff, alumni, and students that make up the Ladue Schools community. The brackets act as a graphic motif that represent what is special about LEF – that they support the district with resources and stay with the district as a support system. The organic, monoline flying butterfly references the original LEF logo while incorporating a modern, minimalist approach.