AAPACN
Graphic Design, Animation, Live Action Video

The American Association of Post-Acute Care Nursing (AAPACN) launched a new initiative to increase awareness of the long-term and post-acute care (LTPAC) nursing profession among nursing students and other young men and women entering the workforce.

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The animated video supports this campaign in a fun and dynamic manner and portrays nurses as heroes, encouraging young audiences to learn more about this exciting career opportunity. The campaign highlights demographic trends and opportunities for nurses in LTPAC and uses storytelling to connect with students. An assortment of tools and resources for corporate recruiters, human resource managers, and staff development coordinators working in LTPAC were also created.