The Archway
Branding Campaign
The Archway is a treasure of Kearney, Nebraska and celebrates the American spirit of adventure! It is a non-profit museum of and monument to Nebraska's and the Platte River valley's role in westward expansion. I collaborated with Director of Marketing to create a new brand campaign that would engage a larger audience.

 

The playful and rustic aesthetic of the collateral was intended to get folks excited about what The Archway had to offer and share the adventurous discoveries that The Archway holds.