Direct Travel
Senior Graphic Designer
(LEF) Ladue Education Foundation brings educational opportunities to the students and staff of the Ladue School District. An impactful brand was created to reflect LEF's remarkable dedication to the success of the district and their innovative approach to philanthropy. The Ladue Education Foundation tagline is “Above and Beyond for All Students.” The visual brand expresses this message of transformation and opportunity with the symbolism of a butterfly breaking through implied bracket lines.
​
The brackets are a container for the Ladue Education Foundation logotype which conveys LEF’s role as a support system for the staff, alumni, and students that make up the Ladue Schools community. The brackets act as a graphic motif that represent what is special about LEF – that they support the district with resources and stay with the district as a support system. The organic, monoline flying butterfly references the original LEF logo while incorporating a modern, minimalist approach.
Why Wait Campaign
SAP Concur Fusion Event
Why Wait Campaign
GBTA Event
Direct Impact
Annual Report
Make-A-Wish
Holiday Messaegs
Direct Travel
Senior Graphic Designer
Direct Travel is one of the most respected Travel Management Company's in North America and around the world, providing solutions for corporate travel, meetings & events, and leisure service. As the Senior Graphic Designer, I spearhead the development and oversight of all brand elements, campaign visuals, and design resources. I craft visual narratives that not only elevate the Direct Travel brand presence but also drive new sales and foster customer loyalty.
​
I collaborate closely with cross-functional teams, contributing to insights that shape the direction of our marketing campaigns and strategies. From conceptualization to development, I provide visual solutions that resonate with our target audience, ensuring that our messaging remains impactful.
​
My responsibilities encompass a wide array of tasks, including:
-
Lead the design process for various marketing collateral, ranging from print materials to digital assets, ensuring alignment with brand guidelines and strategic objectives.
-
Champion creativity and innovation by exploring new design trends and technologies to enhance the effectiveness of Direct Travel
visual communications. -
Collaborate with internal stakeholders to understand their unique needs and translate them into compelling visual concepts that captivate our audience.
-
Oversee the production workflow, from initial ideation to final delivery, while maintaining a keen eye for detail and quality assurance.
-
Continuously evaluate and optimize design strategies based on performance metrics and feedback, driving continuous improvement and innovation within the team.
​